Cookie Policy.

1. Purpose of this Cookie Policy

This Cookie Policy explains how TRACTIONCORE ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit or interact with our website (the "Website"). It explains what cookies are, why we use them, the categories of cookies we deploy, and how you can control your cookie preferences. This policy is intentionally written to cover current, future, and conditionally deployed technologies so it remains accurate even as our technical stack evolves. For more information on personal data processing, please see our Privacy Notice.

2. What are cookies?

Cookies are small text or data files that are placed on your browser or device when you visit a website. Cookies allow a website to recognize your device, store preferences, enhance functionality, analyze performance, support security, and enable marketing or analytics activities.

Cookies may be:

• Session Cookies, which are deleted automatically when you close your browser; or
• Persistent Cookies, which are stored on your device for a defined period or until manually deleted.

Cookies can also be:

• First-Party Cookies, which are set directly by TRACTIONCORE; or
• Third-Party Cookies, which are set by external platforms or service providers integrated into our website.

3. Why do we use cookies?

We use cookies and similar technologies for the following purposes:

1. Operating, maintaining, and securing the Website
2. Improving Website performance, reliability, and functionality
3. Understanding Website traffic and usage patterns
4. Personalizing content, messaging, and user experience
5. Supporting marketing, advertising, and lead-generation activities
6. Enabling and measuring business-to-business (B2B) communications
7. Supporting sales, CRM, analytics, and operational workflows

Some cookies are strictly necessary and cannot be disabled. Other cookies are optional and are deployed only in accordance with applicable consent and legal requirements.

4. Types of cookies we use

We use cookies that are necessary for website operation, enhance functionality and preferences, analyze performance and usage, support marketing and lead intelligence, and ensure security and infrastructure reliability. These cookies help us deliver a secure, efficient, and relevant experience while supporting our business operations.

Strictly Necessary (Essential) Cookies

These cookies are required for the Website to function properly. They support core features such as security, fraud prevention, network management, load balancing, accessibility, and form submissions. Disabling these cookies may result in Website malfunction.

Functional & Preference Cookies

These cookies allow the Website to remember your preferences (such as language, region, or interface settings) and provide enhanced, personalized functionality.

Analytics, Performance & Customization Cookies

These cookies collect information — often in aggregated or anonymized form — about how visitors interact with the Website. They help us evaluate traffic patterns, improve usability, and measure content and campaign effectiveness.

Marketing, Advertising & Lead Intelligence Cookies

These cookies are used to track interactions across sessions or platforms to deliver relevant business-focused advertising, prevent repetitive messaging, measure conversions, and support B2B sales intelligence and lead qualification.

Security, Infrastructure & Operational Cookies

Certain cookies are used to protect against malicious activity, ensure Website availability, optimize delivery, and support infrastructure-level performance and stability.

5. B2B lead tracking, CRM & revenue operations cookies

TRACTIONCORE primarily operates in a business-to-business (B2B) context. Accordingly, certain cookies and related technologies are used to understand organizational interest, improve commercial relevance, and support sales and operational workflows, rather than to profile individual consumers.

CRM & Marketing Automation Tools

We may use cookies from customer relationship management (CRM) systems, marketing automation platforms, form-building tools, and client-management solutions. These cookies may associate Website activity with information you voluntarily submit through inquiry or contact forms, enabling us to track engagement, respond effectively, and tailor communications to your organization's interests.

Company Identification & Firmographic Intelligence

We may use company identification or reverse IP technologies to determine which organizations access our website. These technologies typically provide firmographic data such as company name, industry, or approximate location and do not identify individual users unless personal information is voluntarily provided.

Purpose Limitation

Cookies and technologies used for B2B lead tracking and revenue operations are applied solely for the following purposes:

• Improving relevance of business communications
• Aligning services and solutions with organizational needs
• Supporting internal sales analytics, forecasting, and operational planning

6. Third-party platforms, communications, and technology tools

Our website relies on, integrates with, or may in the future integrate with a wide range of third-party platforms, software tools, and service providers that may deploy cookies or similar technologies, depending on configuration, functionality, user interaction, or geographic location. These technologies support our operations across analytics, marketing, sales, communications, advertising, social media, infrastructure, security, productivity, project management, and customer engagement.

The categories of platforms that may place cookies or similar identifiers include, but are not limited to:

• Analytics, Advertising & Marketing Platforms. We may use analytics, attribution, and advertising technologies to understand Website usage, measure campaign performance, track conversions, and assess engagement. These may include tools and platforms provided by Google, Microsoft, Meta, LinkedIn, or similar service providers.
• CRM, Marketing Automation & Campaign Tools. We may use CRM systems, marketing automation platforms, email marketing tools, SMS campaign systems, and lead-nurturing software. These tools may deploy cookies to track form submissions, campaign interactions, message engagement, and performance analytics.
• Communications, Messaging & Telephony Tools. We may use business communications technologies that integrate with our website or commercial workflows, including messaging platforms, email communication tools, SMS messaging services, and voice or telephony platforms. These tools may rely on cookies or similar identifiers to support communications, routing, attribution, security, or engagement measurement.
• Social Media & Professional Networking Platforms. Our website may integrate with or reference social media and professional networking platforms. Cookies from these platforms may support embedded content, sharing features, advertising measurement, analytics, and professional outreach activities.
• Infrastructure, Hosting, Security & Domain Services. We may rely on infrastructure, hosting, domain registration, content delivery, and cybersecurity services. These providers may deploy essential or infrastructure-level cookies required for Website performance, availability, protection, load balancing, and fraud prevention.
• Productivity, Project Management & Internal Tools. We may use productivity, workflow, scheduling, collaboration, or project-management tools that interact with Website-submitted information or operational systems. Cookies used by these tools are generally limited to authentication, session management, and security purposes.

This list is illustrative and non-exhaustive. The specific platforms and technologies used by TRACTIONCORE may change over time, and the presence or absence of any particular provider does not indicate continuous or universal cookie deployment. Each third-party provider processes data in accordance with its own privacy and cookie policies.

7. Cookie consent and preference management

Where required by applicable law, visitors to our website are presented with a cookie consent banner or preference management tool that allows them to accept, reject, or customize the use of non-essential cookies.

You may update, modify, or withdraw your cookie preferences at any time through our cookie settings interface (where available) or by adjusting your browser or device settings. Please note that strictly necessary cookies cannot be disabled, as they are required for core Website functionality and security.

8. Managing cookies through your browser

Most web browsers allow you to control cookies through their settings. You can typically view stored cookies, delete existing cookies, block cookies entirely, or configure alerts when cookies are being placed. Please note that disabling or blocking certain cookies may limit the availability or functionality of some features of the Website, and parts of the Website may not operate as intended.

9. Cookie retention

Cookies used on the Website may remain on your device for different lengths of time, depending on their purpose:

• Session Cookies are temporary and are automatically deleted when you close your browser.
• Persistent Cookies remain stored on your device for a defined period or until you delete them manually.
• Third-Party Cookies may have retention periods determined by the respective third-party service providers in accordance with their own policies.

Retention periods are limited to what is necessary to fulfill the purposes described in this Cookie Policy.

10. Data protection and legal compliance

Our use of cookies and similar technologies is designed to comply with applicable data protection and privacy laws, including, where relevant, the EU General Data Protection Regulation (GDPR), the ePrivacy Directive or Regulation, the Philippine Data Privacy Act of 2012, and other applicable laws and regulations.

Depending on your jurisdiction, you may have rights relating to your personal data, including the right to access, correct, delete, restrict processing, object to processing, or request data portability. Any such requests may be submitted using the contact details provided in this Cookie Policy. See also our GDPR page and Data Privacy and Protection Commitment Statement.

11. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, third-party services, legal or regulatory requirements, or our business practices. Any updates will be posted on this page and will become effective as of the revised "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.

12. Contact us

Questions about this Cookie Policy or our use of cookies may be directed to our Data Protection Officer / Legal and Compliance Department using the details below.